GRANEM

The GRANEM (Angevin Economy and Management Research Group) is a Combined Research Unit (UMR_MA n°49) that links the University of Angers and the National Horticultural and Landscaping Institute (AgroCampus Ouest). This interdisciplinary team (economics and management) is comprised of 58 lecturers and45 Ph.D students.

The direction comity is composed of the following researchers:

Serge BLONDEL, Director

Régis DUMOULIN, Associate Director

Walid OUESLATI, Associate Director

Béatrice PLOTTU, Acting Associate Director

Dominique SAGOT-DUVAUROUX, Head of the Ph.D School

Cécile CLERGEAU, Communications Manager

Eva MORENO, International Relations Manager

Walid OUESLATI, Substitute

Florian FOUGY, Ph.D Students Representative

Damien ROUSSELIERE, Pole 1 Manager: Non-Market Values

Julien SALANIE, Substitute

Isabelle LEROUX-RIGAMONTI, Pole 2 Manager: Network Innovation Governance

Catherine DEFFAINS-CRAPSKY, Substitute

Gaëlle PANTIN-SOHIER, Pole 3 Manager: Consumer Behaviour

Patrick LEGOHEREL, Substitute

Dominique PEYRAT-GUILLARD, Pole 4 Manager: Behaviour at Work

Christophe DANIEL, Substitute

Bruno SEJOURNE, Pole 5 Manager: Financial Regulation

Lionel ESCAFFRE, Substitute

Axes of Research

The organisation of GRANEM’s scientific projects is orientated along two major axes, area strategies and areas of organisations.

The “Area Strategies” axis is highly pertinent in clusters of competition. What factors contribute to the development and the appeal of an area? What are the competition elements that encourage rival companies to move geographically closer together? Additionally, how is an area developed as a natural or cultural heritage? The area is also a means for agricultural activity... How are agricultural industries and in particular, horticultural industries, organised to respond to competition, environmental and health issues? Finally, how do players in the economy (companies, consumers) settle down in an area, incorporating various strategies such as marketing sustainable development, organic products, financing climate risk, entrepreneurial dynamics?

The “Areas of organisations” axis comprises of research projects that examine the forms of corporate governance in a globalised world. The key element here is to understand how organisations structure their area of intervention. How do they define the boundaries of their organisation (merger and acquisition strategies, network firms, franchises)? How do they set up their operation rules (particularly management of human resources) within these boundaries? How do Information and Communication Technologies (ICT) define cyber-areas and affect the overall performance of the company? How does operating in a globalised area affect their accounting standards, marketing strategies and financing?

Taking into account each of the issues related to each axis favours three sectors of observation:
 The Bank, Finance and Insurance sector
 The Culture and Knowledge sector
 The Specialised Plant sector

Cross-discipline Research Fields

 Consumer behaviour and marketing
 Finance
 Human Resource Management
 Corporate governance and company network structures
 Entrepreneurship
 Knowledge economy and Competition intelligence
 Geographical economics
 Public Intervention Economics
 Economic History

A selection of some recent publications:

APPERE, G., TRAVERS M., Dupont F., (2010), "Comportement du consommateur face à un risque endogène immédiat", Revue Economique, Vol.61, n°3, mai, [CNRS 3], [AERES B]
ARNAUD N., (2010), Ouverture du stock de connaissances de la compétence collective. "Analyse d’une conversation en situation" in R.OCLER
BLONDEL S., LEVY-GARBOUA L. (2011) “Can non-expected utility theories explain the paradox of not voting?” Economics Bulletin, Vol. 31, No. 4, p. 3158-3168. [CNRS 3] [AERES B]
CLERGEAU C., Pihel L. (2010) « Systèmes d’information, contrôle des tâches et management des activités de service. Une analyse à partir de l’exemple des centres de relation client », Systèmes d’information et management, n°3, p. 71-91
CLERGEAU C., Pihel L. (2010) « Management à distance et santé au travail : Quels sont les impacts de l’éloignement et de la méconnaissance du travail réel ?», Gérer et Comprendre, Annales des Mines, n°102, p. 4-13.
DUMOULIN R., Guieu G., Meschi P-X. et Tannery F, (2010), "Les 400 mots de la stratégie" Dunod Editeur.
GAUZENTE C., (2010), The intention to click on sponsored ads – A study of the role of prior knowledge and of consumer profile, Journal of Retailing and Customer Services, Vol 17, Issue 6, November, 457-463 [CNRS 3], [AERES B]
LEGOHÉREL P ., Ngobo PV., Guéguen N., (2010), "A cross-category investigation into the effects of nine-endings pricing on brand choice", Journal of Retailing and Consumer Services, parution 2010. [AERES B]
	LEGOHÉREL P ., Frochot I., (2010), Marketing du Tourisme 2nde édition, Dunod Edition, Paris, septembre (ouvrage achevé – sous presse)
LEROUX I., Berro A., (2010), "Négociation public/privé et co-évolution stratégique dans un biocluster", M@n@gement, [CNRS 2], [AERES A]
MERLIN-BROGNIART C., Moursli A.-C., (2010), "Les dynamiques de l’innovation au sein des maisons de repos : le cas d’un établissement associatif", Revue Economies et Sociétés, série "Économie et Gestion des Services" (EGS), n°11 [AERES B]
MERLIN-BROGNIART C., (2010),"The integration of sustainable development in for-profit public service networks in France. The case of the postal and energy field (GDF, EDF)" Journal of Innovation Economics n°5, Innovation and Performances in the service sector, [ECONLIT, Isi, rePec]
	OUESLATI W., (2011), Analyses économiques du paysage, Editions Quæ.
PLOTTU B., Plottu E., (2010), "Multidimensionnalité des enjeux du paysage : de l’évaluation à la décision", Revue d’Economie Régionale et Urbaine, n°2, [CNRS 3], [AERES B]
	SAGOT-DUVAUROUX D.., Vrièse (de) M., Martin B., Melin C., Moureau N., (2011), "Diffusion et valorisation de l’art actuel en région : Une étude des agglomérations du Havre, de Lyon, de Montpellier, Nantes et Rouen", Culture Etudes, n° 1.
	SAGOT-DUVAUROUX D.., Vrièse (de) M., Martin B., Moureau N., (2011), "Portrait économique des diffuseurs d’art actuel inscrits à la Maison des artistes", Culture Chiffres, n° 1.
	SAGOT-DUVAUROUX D.., Moureau N., (2010), "Le marché de l’art contemporain", Collection Repères (nouvelle édition)
SAGOT-DUVAUROUX D.., (2010), "Art Prices", in R. Towse ed., A Handbook of Cultural Economics, Edward Kluwer Edition (nouvelle edition).
SAGOT-DUVAUROUX D., (2010), "Le marché de la photographie est-il soluble dans celui du marché de l’art contemporain ?", in F. Soulages, M. Tamisier, Photographie et Art Contemporain, Editions Klincksieck
	SAGOT-DUVAUROUX D., (2011), "Culture : le clivage ne passe pas entre la droite et la gauche", Place Publique, n° 30 Dossier : Le socialisme à visage urbaine Nov-Dec 47-49.
SAMIER N., Fraile A., (2010), " Enseigner à l’Université : nouveaux défis ? Vers un référentiel des compétences et des formations adaptées", 26ème Congrès de l’AIPU « Réformes et changements pédagogiques dans l’enseignement supérieur», 17-21 mai, Rabat.
SÉVI B., (2010), "The newsvendor problem under multiplicative background risk", European Journal of Operational Research, 200, 918-923. [CNRS 1], [AERES A*]
SÉVI B., Le Pen Y., (2010), "On the non-convergence of energy intensities: evidence from a pair-wise econometric approach" Ecological Economics Lire l’article
SIMON E.., Noblet J.-P., (2010), " Capacité d’absorption : revue de littérature, opérationnalisation et exploration", Gestion 2000, N°, automne 2010, à paraître [CNRS 4], [AERES B]