The GRANEM (Angevin Economy and Management Research Group) is a Combined Research Unit (UMR_MA n°49) that links the University of Angers and the National Horticultural and Landscaping Institute (AgroCampus Ouest). This interdisciplinary team (economics and management) is comprised of 58 lecturers and45 Ph.D students.
The direction comity is composed of the following researchers:
The organisation of GRANEM’s scientific projects is orientated along two major axes, area strategies and areas of organisations.
The “Area Strategies” axis is highly pertinent in clusters of competition. What factors contribute to the development and the appeal of an area? What are the competition elements that encourage rival companies to move geographically closer together? Additionally, how is an area developed as a natural or cultural heritage? The area is also a means for agricultural activity... How are agricultural industries and in particular, horticultural industries, organised to respond to competition, environmental and health issues? Finally, how do players in the economy (companies, consumers) settle down in an area, incorporating various strategies such as marketing sustainable development, organic products, financing climate risk, entrepreneurial dynamics?
The “Areas of organisations” axis comprises of research projects that examine the forms of corporate governance in a globalised world. The key element here is to understand how organisations structure their area of intervention. How do they define the boundaries of their organisation (merger and acquisition strategies, network firms, franchises)? How do they set up their operation rules (particularly management of human resources) within these boundaries? How do Information and Communication Technologies (ICT) define cyber-areas and affect the overall performance of the company? How does operating in a globalised area affect their accounting standards, marketing strategies and financing?
Taking into account each of the issues related to each axis favours three sectors of observation:
The Bank, Finance and Insurance sector
The Culture and Knowledge sector
The Specialised Plant sector
Consumer behaviour and marketing
Human Resource Management
Corporate governance and company network structures
Knowledge economy and Competition intelligence
Public Intervention Economics
A selection of some recent publications: